BY ALINE REYNOLDS | Tara Stacom, vice chairperson of the global commercial real estate firm Cushman & Wakefield, and a member of the firm’s global advisory board, has taken on one of Lower Manhattan’s most eminent office leasing projects: 1 World Trade Center, formerly dubbed the “Freedom Tower.” In a Nov. 2 interview, Stacom remarked on the building’s current and prospective tenants in light of the economic downturn, the building’s distinguishing characteristics and day-to-day activity at the site.

DE: What is so appealing about 1 W.T.C., from the perspective of an office tenant?

It’s truly a chance for a company to get on a global stage. The tower is a global icon — it’s going to be the largest, tallest building in the Western Hemisphere. It’s only up to 86 stories in steel, yet it makes an extraordinary impression. For many companies I’ve represented, from the smallest to the largest, the letterhead address is very significant in assisting to transform their identity around the world. When Rockefeller Center was built, and tenants put on their letterhead, “Rockafeller Plaza,” they got instant recognition. The W.T.C. site will do that in a far greater way, because it’s more iconic, it’s more discussed and talked about, and it’s architecturally renowned.

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