Today announced a new place for travelers to get unbiased hotel ratings and reviews -- its own websites. Recognizing that in the digital information age travelers research hotels differently, Starwood is one of the first major hotel companies to invite guests to contribute ratings and reviews directly on its hotel websites.

In a recent survey, nearly 85% of Starwood Preferred Guest(R) members said they find value in consumer ratings and reviews on travel sites. Starwood is making it easier for consumers to find the information they crave with reviews displayed directly on the hotel page they are viewing. The open forum gives travelers a place to share and search for genuine hotel reviews -- both the positive and the negative -- so they can plan their ideal hotel stay. Taking authenticity a step further, Starwood is also making sure all comments are from guests who actually stayed at the hotel. Reviews are verified by a hotel reservation confirmation.

Guest Passes let you share your photos that aren't public. Anyone can see your public photos anytime, whether they're a Flickr member or not. But! If you want to share photos marked as friends, family or private, use a Guest Pass. If you're sharing photos from a set, you can create a Guest Pass that includes any of your photos marked as friends, family, or private. If you're sharing your entire photostream, you can create a Guest Pass that includes photos marked as friends or family (but not your private photos). Learn more about Guest Passes!