BOULDER, Colorado—NBC aired its first Sunday Night Football Broadcast 6 August, 2006. ABC’s longstanding juggernaut, Monday Night Football, moved from network TV where it had aired since 1970 to ESPN. While ESPN, powered by ABC and Disney, has still maintained very favorable ratings, Sunday Night Football commands some of the most valuable airtime of all fall programming.
According to Sports Business Digest’s analysis of the 2010 Fall TV line up, Sunday Night Football topped US$400,000 for each 30-second ad, which was up 22% from 2009 and led all fall programming, with the exception of American Idol, as the most expensive airtime for advertisers. The ad premium is primarily attributable to “SNF” being a program most likely watched live and not recorded.
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