Dates will never be the same again. Long gone is the back seat of the Odeon and dinner for two at the local Indian. Hell, even a trip to the ice rink at Somerset House no longer cuts it. (If that’s where you’re planning on taking her/him, seriously, you need to think again.)
London’s pop-up craze has a lot to answer for. A “pop-up”, in case you haven’t heard, is typically a restaurant, retail outlet, or art production that occupies an unused building or outdoor space temporarily. Pop-ups can last a couple of days or up to several months.
Whether it’s watching Flash Gordon underneath the Hackney Wick flyover, dining at the temporary French Laundry restaurant in Harrods, or letting a theatre group perform in your brother’s house, the pop-up craze has opened doors to new commercial opportunities for businesses everywhere. (While putting added pressure on dating.)