Boutique hotels first appeared in 1981 with Anouska Hempel’s Blakes Hotel in London, Ian Schrager’s Morgans Hotel in New York and Kimpton Hotel & Restaurant Group’s first operated property, the Bedford Hotel in San Francisco.
Since the 1980s, boutique hotels have registered a continuous expansion on the wave of the rapid advancement of a new generation of design-conscious and technology-savvy customers increasingly seeking a unique experience instead of a cookie-cutter hotel room.
Using psychographics as opposed to demographics, hotels have shifted from a standardised to a personality-based offer. As an example, California-based Joie de Vivre Hotels’ personality is crafted around the reader-base of a specialist magazine, such as Rolling Stone for the Phoenix Hotel and The New Yorker for Rex Hotel, both of which are in San Francisco.
After all, the first of the 2010 bashes was on Thursday night at the newly opened LA outpost of the British private members club Soho House (located atop 
Sienna Miller and her parents stood outside a hotel in sunny Soho, NYC, yesterday after apparently spending time together with Jude Law. 
Leo was spotted at the Weinstein party at Soho House later that night with on-off girlfriend Bar Refaeli by his sexy side. Catch all your fave celebs out 
held at the swanky SoHo House in West Hollywood. On the career front, Ms. Bosworth has signed on to star in a new film called “Lost Girls and Love Hotels.” 
Afterward, Munn left first for Weinstein's party at Soho House, and Jake followed with a crew of a few guy-pals in tow. That's where they were spotted 
TV series about life at a scene-y hotel. Kelly Cutrone's jaunt into Soho sex shop Babeland wasn't supposed to air on her Bravo show, but after watching a 
And new London hotel Dean Street Townhouse definitely has buzz. The first hotel from the people behind the Soho House group of private members' clubs, 
Jake and Olivia Munn (Chris Pine's ex gf) were speaking closely inside Soho House for part of the night, but we don't see a romance brewing quite yet for 
and in New York, where the site also offers a boutique hotel. In early 2008, London media-mogul Richard Caring bought an 80% stake in Soho House for 105 
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